the human behind the headlines

By day, I help brands earn headlines. By nature, I'm endlessly curious about the stories behind them.

Over the past 11+ years, I've built a career helping brands connect with people through strategic storytelling, cultural relevance and earned attention. I've led communications for some of the world's most recognizable brands, turning business objectives into campaigns that spark conversation, build reputation and drive results.

What excites me most isn't simply generating coverage - it's understanding what makes people care. The intersection of culture, consumer behavior and storytelling is where I do my best work, whether that's launching a new product, building a brand platform or navigating a complex communications challenge.

When I'm not crafting narratives, you'll likely find me traveling, hiking in the Hudson Valley with my fiancé or searching for the perfect espresso martini.

A woman with sunglasses smiling, reaching up with both hands, standing behind large red and orange foam blocks arranged as part of a summer-themed display. The background includes a bright yellow panel with white cloud shapes, a pink rectangle with purple neon text, and some greenery on the left side.

The most powerful stories don't chase attention.

They earn a place in the conversations people are already having.