The Credentials

A wooden desk with a silver iPad, a silver laptop, a lined spiral notebook with a black pen, white wireless earbuds, and a potted succulent plant.

  • Lead integrated communications strategy for a portfolio of iconic $1B+ brands, including SKITTLES, STARBURST, EXTRA Gum and TWIX, partnering with senior marketing and commercial leaders to shape go-to-market strategy, launch product innovations and deliver integrated campaigns across earned, paid, social, influencer and experiential channels.

  • Develop award-winning integrated communications platforms rooted in consumer-first and cultural insights that shape brand strategy, generate 31B+ earned impressions, 500K+ first-party data captures and 10+ industry awards annually, while driving measurable business growth through increased consumer engagement and share of voice.

  • Lead high-visibility tentpole activations (e.g., Super Bowl, Coachella), securing partnerships with global organizations (e.g., UMG, REVOLVE, GLAAD) and top-tier celebrity talent and influencers across music, entertainment, fashion and sports industries that expand consumer reach, create culturally relevant consumer experiences and drive brand growth.

  • Develop and execute messaging platforms, executive communications and media strategies that secured consistent top-tier national coverage, strengthening brand positioning and share of voice.

  • Lead cross-functional teams across marketing, media, shopper, sales and creative, influencing business strategy and aligning communications with commercial priorities.

  • Drive executive visibility and thought leadership strategies for senior executives, providing strategic counsel on corporate messaging, brand positioning and reputation management during high-profile launches, keynotes and complex issues, contributing to sustained RepTrak performance (≥74).

  • Direct crisis communications and issues management in partnership with legal and public affairs, mitigating risk and protecting brand equity in real time.

  • Establish measurement frameworks spanning sentiment, share of voice and cultural impact, quantifying PR's contribution to brand reputation, engagement and business performance.

  • Own a $15M+ annual communications budget and lead external PR agency strategy and performance, optimizing resources and investment to support business growth.

Brands I’ve helped shape

Collection of various brand logos, including Skittles, Stella Artois, Starburst, Jameson Irish Whiskey, Extra, Ribery Rueda, Bahamas, Orbit, Oreo, Malibu, The Glenlivet, Tide, ExxonMobil, Lifesavers, Downy, Chivas, Cymru Wales, Häagen-Dazs, Chips Ahoy!, Dove, Dref, Hubba Bubba, and 5.