Welcome! I’m Erin.
Strategic Communicator. Cultural Storyteller. Builder of Brand & Business Moments.
Welcome to my portfolio.
The best stories don't interrupt culture—they become part of it. That's the philosophy that's guided my career leading award-winning campaigns for some of the world's most recognizable brands, transforming cultural insights into conversations that capture attention, build connection and drive business impact.
A Little Bit About Me
Making Headlines. Fueling Conversation.
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![Screenshot of a newspaper or magazine article with the title 'How Wild Will Summer Be? This Gum Commercial Gets Creative' and an image of a person with overlaid colorful graphics.]()
New York Times | EXTRA Gum
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DOVE CHOCOLATE | MOM EXPERIENCE TRANSLATOR (AI)
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![Article page about Yungblud and 5 Gum collaborating on necklace collection made from chewed gum, featuring a person pointing at necklaces displayed behind glass.]()
Rolling Stone | 5 Gum
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![A news article screenshot featuring a scene from a commercial where a man dressed as a furry creature with a horn on his head, sitting in a room with blue lockers and orange chairs, holds Skittles candy.]()
PEOPLE | SKITTLES Super Bowl
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![A smartphone screenshot of a news article about NFL prospects, featuring a man holding a football and a Bryce Ice Cream bar, with a background of a coastal view and a palm tree.]()
Marketing Dive | Snickers
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![Screenshot of a Rolling Stone article titled 'Hot Off Sultry 'Gabriela' Video, Katseye Want To 'Stimulate Your Senses' with New 5 Gum Flavors. The article features a photo of five women from the Katseye music group, standing in a row with serious expressions, wearing casual outfits.]()
Rolling Stone | 5 Gum
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![Screenshot of a news article titled "Skittles Is Giving Fans the Chance to Live in This Colorful Micro-Apartment Rent-Free for a Year" with an image of a brightly colored, modern, and playful interior of a micro-apartment featuring colorful furniture, walls, and decor.]()
Food & Wine | SKITTLES Littles
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![A screenshot of an online article titled 'Only 25 People Can Attend Zedd’s Secretive NYC Bodega Rave—And You Could Be One of Them'. The article is by Madison Berg, dated August 9, 2024, with an update on October 17, 2025. The article discusses a secretive event featuring Zedd and a scavenger hunt to find a hidden venue, with a blurred background showing a person, a box of chewing gum, and a dark bottle.]()
EDM.com | 5 gum
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![A screenshot of an online news article from USA TODAY titled "Skittles fans could win year of candy in Mr. Fantasy scavenger hunt" by Kate Perez, dated April 7, 2026, showing a colorful mural with a rainbow-themed design and a rainbow-colored sky.]()
USA Today | Skittles Fuego
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![Screenshot of a news article from Newsweek titled 'Starburst Berries and Cream Halloween Costume Is Real, And Here's How to Get It' with a photo of a woman with short dark hair, wearing a Halloween costume, smiling and raising her arms.]()
Newsweek | Starburst
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![Screenshot of a Forbes article about Dove Chocolate's InstaGrants program for female entrepreneurs, featuring a collage of promotional materials including a notebook, illustration of diverse women, and Dove chocolate products.]()
Forbes | Dove Chocolate
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime.
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I don't start with channels, tactics or headlines. I start with people. Understanding what motivates them, what they're talking about and what they care about is usually where the best ideas are hiding.
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Consumers can spot inauthenticity from a mile away. If a brand doesn't have a credible role in the conversation, no amount of media outreach will change that.
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"Why should someone care?"
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Judgment. Knowing not only what to say, but when to speak, when to listen and when to act.
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Perspective. I've spent my career navigating the space between business goals, consumer behavior, media trends and cultural shifts.
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Lead with curiosity, communicate with clarity and make decisions with conviction.